Last updated: 2026-10-14
Customers search the job and the place: "aircon chemical wash Tampines". A site with one page for everything matches none of those searches well. RankRight builds a page for each service and each area that has real demand, and declines the ones that would only be copies with the town name swapped, because those are the doorway pages Google's spam policies target.
Where we start
We price every service-and-area search with Google Ads search data, and only build the pages that have real demand and something real to say.
How we decide which pages to build
Every candidate page has to pass two tests:
- Demand. People actually search it, measured with Google Ads search data, not guessed.
- Substance. There is something true and specific to say: the jobs common there, the estates and landmarks customers know, the questions they ask, the travel time.
A page that passes one test and fails the other is not built. You get the list of declined pages too, with the reason for each.
Why fewer, better pages
A town page that is 90 percent identical to the next town page is not a page Google wants to rank. Google's starter guide also notes that length alone does not matter for ranking (Google's SEO starter guide): a long page that says nothing specific loses to a short page that answers the search.
How they link together
Google says most new pages it finds are found through links (Google's SEO starter guide). Each service page links to the areas it covers and each area page back to its services, so customers and Google can move between them.
What is included
- Search demand priced per page
- Pages built only where demand exists
- Real local detail on each
- Declined list kept, with reasons
- Links between services and areas
- Each page submitted for indexing
Doing it yourself, a cheap package, or RankRight
| Doing it yourself | Cheap package | RankRight | |
|---|---|---|---|
| Copy-paste town pages | Common | Common | Never |
| Based on search data | No | Rarely | Yes, every page |
| Pages declined, with reasons | No | No | Yes |
What it costs
Published Singapore guides put SEO at S$500 to S$3,000 a month for most businesses, with entry plans around S$500 to S$1,500 (Digital Marketing Agency); another puts most SMEs at S$1,500 to S$3,000 (Roots Digital); a third lists basic agency packages from S$400 to S$700 a month (OOM). RankRight quotes after the free visibility check, so you price the work against your own results, not a package.
Check a quote you have been given or read what SEO costs in Singapore.
Related guides
- How Google Ranks Local Businesses: What Google Itself Says
- How Much Does SEO Cost in Singapore? Published Prices Compared
How it works
- Send your business and website. Plus the two or three services you most want customers to find, and the areas you serve.
- Free visibility check. Where you show on Google today for those searches, map pack and organic, and what ranks above you.
- A plan with a price. What to fix first, why, and what it costs. Nothing to pay before this.
- Work, then measure. Changes made and listed, pages submitted, the same searches checked again.